The ever-prescient Christopher Lash on the deleterious effects of “modern technology”:
Modern technology has the same effect on culture that it has on production, where it serves to assert managerial control over the labor force. The study of mass culture thus leads to the same conclusion prompted by a study of the mechanization of the workplace: that much advanced technology embodies by design (in both senses of the word) a one-way system of management and communication. It concentrates economic and political control – and, increasingly, cultural control as well – in a small elite of corporate planners, market analysts, and social engineers. It invites popular “input” or “feedback” only in the form of suggestion boxes, market surveys, and public opinion polls. Technology thus comes to serve as an effective instrument of social control (The Minimal Self, 26).
Replace “advance technology” with “Google,” or “input” with selecting Facebook’s “Like” button, and you have a fitting analysis of our contemporary internet culture.
It’s too bad that Lasch passed before the rise of the internet. He would have no doubt destroyed the faux populism of tech elites.
Although Lash is no longer with us, we do have Andrew Keen, often described as the “antichrist of Silicon Valley.” Keen offers a Laschian-type thrashing of today’s internet culture. And like Lasch, Keen has no patience for corporate speak or facile ‘conservative’ rhetoric about ‘values’ abstracted from economic realities.
In his latest book, The Internet Is Not The Answer, Keen argues that the development of the web and rise of Silicon Valley social technologies has not ushered in the utopia we were once promised. Rather than delivering more democracy, more access to the good life, and more political transparency, the internet has birthed the near opposite: robber baron-style plutocracy, rising levels of economic pain for the masses, and an unprecedented level of corporate and government surveillance that would make the Nazi Secret Police blush.
Similar to Lasch, Keen sees that the rise of social technologies does not just happen at the level of use or consumption, but is driven by the modern division of labor. We once were forced to work in factories; we now give our labor away for free, by uploading “content” to Facebook, Instagram, or Twitter. Writing about our “data factory economy,” Keen states,
the internet is destroying our old industrial economy – transforming what was once a relatively egalitarian system into a winner-take-all economy of what Tyler Cowen calls “billionaires and beggars.” Rather than just a city, it’s a whole economy that is losing its center. For all Silicon Valley’s claims that the Internet has created more equal opportunity and distribution of wealth, the new economy actually resembles a donut – with a gaping hole in the middle where, in the old industrial system, millions of workers were once paid to manufacture valuable products (110.)
I’m not sure if Keen offers much by way of solution. But as Cornel West pointed out to Keen (around the 33 minute mark), a big part of fixing this massive imbalance of wealth will be to cultivate “soul craft.” A good a place as any to start, I suppose.